Archive for the ‘Creativity’ Category

Contrast #1: The Dream

June 9, 2007

I love Tom Peter’s book Reimagine. It’s one of my all-time favorites. The book itself is a picturesque experience, chock-full of thought-provoking ideas and insight. I want to take the next couple days to share my notes in five posts about five contrasts.

First up, the dream.

We are in the dream business. The “experience” idea is a big stretch for many people in business. But we must stretch our minds, and our vocabularies, even further. Next stop on the value train: Dreams. As one business visionary put it, a dream amounts to “an opportunity to help clients become what they want to be.” This is not pie in the sky. “Dream” products provide returns to shareholders that far outpace the returns from “common” products. So, are you ready to enter the Dream Business?

DREAMS

! Contrasts

WAS to IS

    “Mere” experiences to Wild imaginings…and dreams fulfilled
    Things done well to Things not thought possible
    “It’s really good” “You can do that?”
    Pleased to Elated
    Surprised to Stunned
    Selling to customers Tempting customers
    “I’m not sure I need it.” to “I GOTTA HAVE IT. NOW.”
  • • Dramatically. ALTER. Perspective.
    • Adventures….in “Dreamketing”
    • Project: Dream
    • Extreme Dream
    • Transformation Guaranteed!
    • Dream Language
    • Insane Solutions and Cultures
    • Dream Weave
    • Dream Metrics
    • The “Feel” of Dreams. If you build it….
  • Touch people’s dreams. Tell stories and entertain. Promote dream, not product. Build brand around Main Dream. Build a buzz, hype, cult.

      Excitement. That’s right.
      Surprise. That’s right.
      Impossible. That’s right.
      Destiny. That’s right.
      Change. A lot of it.

    Dreams. Just do it. Just be it.
    Re-imagine it! Go for the things that are nuts! Take the leap. Once more, with feeling!

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    Something is the new something

    March 3, 2007

    Sometime ago I came across this list of clichés (via google) about how something is always being transposed to be the new thing:

    Clarendon is the new Helvetica
    The location field is the new command line
    Fake is the new real
    Orange is the new black
    Quiet is the new loud
    Nearshore is the new offshore
    Red is the new blonde
    Blacker is the new black
    Iraq is the new Vietnam
    Movies piracy is the new plague
    Fat is the new thin
    Wide is the new black
    Fat is the new tobacco
    Organic is the new kosher
    MCA is the new MBA
    Small is the new big
    Spim is the new spam
    Being uncool is the new cool
    Gay marriage is the new abortion
    30 is the new teenage

    Hurdles

    February 9, 2006

    “You have to find something that you love enough to be able to take risks, jump over the hurdles and break through the brick walls that are always going to be placed in front of you. If you don’t have that kind of feeling for what it is you are doing, you’ll stop at the first giant hurdle.” – George Lucas

    This year is the first year of my life that I’ve been 100% certain I am doing what I was made to do. Before now, the hurdles we’re always temptations to find something else to do. Now, hurdles are expected, even embraced because I know they just make me stronger.

    “Before you can be creative, you must be courageous. Creativity is the destination, but courage is the journey.” – Joey Reiman, CEO, Brighthouse

    Rethinking Ministry for the Emerging Culture

    October 13, 2005

    Last year I wrote a series of messages for Josh on the emerging culture. I have some other ideas for it and would love to hear your reaction as you read this broad stroke outline. Does it spark your interest? Make you want to read more? (wish I could figure out how to use my fonts – but I’m still blog-illiterate)

    Rethinking Ministry for the Emerging Culture
    “…exploring ministry in a post-Christian world…”

    Contents

    Outline

    Goals

    1) Understanding Emerging Generations
    A foundational look at our emerging culture, where it is heading and how it influences where the church is heading

    2) The Heart and Role of Leading Emerging Generations
    Ministries suffer from a great lack of quality leaders; this generation has to rethink how leadership is done

    3) Spiritual Formation and the Emerging Church
    Thinking through how this generation experiences and connects with God

    4) Conversation and Communication with the Emerging Culture
    Rethinking how to dialogue with this culture

    5) 8 Postmodern Branding Trends You Can’t Afford to Miss
    As these eight key church culture trends show, brands are less and less about what we do, and more and more about who we are

    Appendixes

    Bibliography

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