Focus on changing the conversation.

Conversations are nurturing and meaningful while campaigns convert momentarily.
Cultural change happens most effectively through a shared conversation.
Campaigns are short-term. Conversations are long-term.
Focus on spreading conversations. That’s the consistent and sustaining way for change.
Conversations lead to conclusions. And conclusions lead to conversions.

You can survive in a constantly changing culture. It’s been done since the beginning of time. Today, we live in a harsh attention deficient world, saturated with marketing messages. Well, that’s life…one that requires us to evolve in order to refocus the conversation without becoming outdated.

Clearly, the most effective agents of change have discovered new ways to do things. As great thinkers like Seth Godin have discovered “the old way of advertising and selling products isn’t working as well as it used to, and they’re aggressively searching for a new, enterprising way.” One that requires a “fundamentally different way of thinking about advertising and customers.”

How are you changing the conversation?